The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This combination provides the balance necessary to achieve the desired effect. The Shad Impact can be fished texas rigged, on a split-shot or Carolina rig. The Shad Impact is also extremely effective on a shaky head or as a drop shot lure. Check out the action videos below and meet your favorite new bait.